Marketing Coordinator

The Marketing Coordinator is a dynamic, creative and organized individual who has a zest for creating compelling marketing messaging, executing awe-inspiring events, and analyzing the effectiveness of those efforts.  

This person will be a key member of the Marketing team, providing support to the team through the execution of marketing strategies, events, campaigns and key messages. The Marketing Coordinator is a creative thinker with excellent communication skills and a passion for marketing. They will be responsible for planning and executing marketing campaigns and events, developing content, analyzing the performance of marketing efforts, conducting market research, and communicating to their manager on the status of projects and initiatives. 

• Assists in the planning, coordination, execution, and tracking of marketing programs, such as email campaigns, event planning, social media presence, or content marketing 

• Coordinates product, event, or content marketing campaigns, including copy, graphic design, scheduling, testing, and database management 

• Collaborates with the content team to develop compelling and engaging content for various marketing channels, including blog posts, social media posts, email newsletters, and website content, ensuring consistent brand voice 

• Manages and maintains the company's social media profiles and presence, including scheduling posts, responding to comments, and monitoring engagement metrics  

• Evaluates and monitors campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports to be shared with the marketing team on a regular basis 

• Project manages and coordinates marketing events (tradeshows, conferences, meetings), including logistics, scheduling, promotion, managing and reporting on registrations, vendor coordination, contract negotiation, and follow-up activities  

• Collaborates with cross-functional teams, including sales, product, and design, to ensure alignment of marketing efforts 

• Conducts market research and competitor analysis to identify trends, opportunities, and best practices in the industry 

Required Knowledge, Skills, and Abilities: 

• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills 

• Demonstrated ability to be creative in concept, writing, and design 

• Solid interpersonal skills to appropriately represent the department and the company as a whole 

• Project management experience, as well as organization and time-management skills for juggling numerous time-sensitive projects simultaneously while producing quality results  

• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing 

• Exceptional attention to detail 

• Self-starter, able to independently move projects forward, prioritize tasks, and meet deadlines 

• Ability to analyze metrics and create reports 

• Working knowledge of standard office programs and other standard programs used in the performance of this role 

Experience: 

• 1+ years of experience in marketing, internship experience considered 

Required Training, Certification and Education: 

• Bachelor's degree in business administration, marketing, communications, or a related field or equivalent experience 

Working Conditions:

• Location: Home office/Remote
• Must use a computer for long periods of time with some walking, standing, bending, stooping or carrying light objects
• Travel: Flexibility to travel approximately 20% - 40% of the time
• Occasional weekend and evening availability during deployment and maintenance-window-oriented events

Benefits Overview

At NASCO, we trust our workforce to be fully remote, working from their home. This benefit offers significant, personalized outcomes for each associate including work/life balance, savings on commuting, work clothing, and increased time to spend on personal activities.

Our full benefit package is designed to support the physical, mental, and financial health of our associates. We offer:

Physical and Mental Health Benefits

• Choice of Blue Cross Blue Shield Medical, Dental, and Vision Plans
• Telehealthcare – for Medical and Behavioral visits
• Generous PTO with buy/sell options
• 9 Company holidays, a floating day off, and a day off for volunteering
• Employee Assistance Program
• Wellness program - earn insurance discounts or credit towards health-related items

Financial Health Benefits

• 401K Plan with employer matching contributions
• Company-funded spending/reimbursement accounts to help with out-of-pocket medical expenses
• Bonus and Recognition programs
• Tuition Assistance
• Consultation with financial planner
• Basic Life & AD&D Insurance, Short and Long-Term Disability Insurance provided, and Supplemental Term Life Insurance is available
• Group Discount programs - mobile, technology services, etc., to help you save money

Other Benefits

• E-Learning – Comprehensive and current library of e-learning and performance support assets, available on demand and at no cost

NASCO is an Equal Opportunity Employer/veterans/disability/race/color/religion/sex/sexual orientation/gender identity/national origin. Must have legal authority to work in the US.

We will not accept applicants that use AI when answering the screening questions. Applicants who use AI to answer any questions or to complete their application will not be considered for employment.